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Grow your app’s reach with recommendations based on what your app does and who it is for. Work with the Marketing Agent to choose marketing channels, set performance targets, research competitors, and turn your strategy into action.
Before you begin:
  • The Marketing Agent is available for web apps only.
  • You need an Editor role or higher in the workspace to use the Marketing Agent.

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Setting up your marketing plan

Review the recommended channels and metrics, set your budget, and choose whether to include competitor research. The plan updates as you answer the Marketing Agent’s questions in the AI chat. Your progress is saved automatically. To continue an unfinished setup, return to Marketing and click Resume setup.
Marketing page showing the Set up your marketing agent button

Setting up your Marketing Agent

Approving metrics can change your app. If your app does not track a selected metric, approving it asks the AI chat to add the required analytics event. Review the change before publishing your app.
To set up your marketing plan:
  1. Go to your app’s dashboard.
  2. Click Marketing.
  3. Click Set up your marketing agent.
  4. Review the recommended channels on the Marketing plan page. In the AI chat, click Yes, these look right or enter your own answer, then click Send.
  5. Review the recommended metrics on the Marketing plan page. In the AI chat, click Use these metrics or enter your own answer, then click Send.
  6. Click a suggested monthly marketing budget or enter your own amount. Click No paid budget to focus on organic growth, then click Next.
  7. Click Yes, research them or No thanks for competitor research, then click Send to submit your answers and finish setup.

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Reviewing and updating your marketing plan

Review your recommended channels, performance targets, budget, and competitor research. Work with the Marketing Agent to update these details as your strategy changes.
Marketing plan page listing recommended channels with priority labels and an expanded How this works section

Marketing plan with recommended channels

To review and update your marketing plan:
  1. Go to your app’s dashboard.
  2. Click Marketing.
  3. Click View marketing plan.
  4. Review your plan:
    • Marketing channels: See channels ranked as Must have, Medium priority, or Nice to have. Click How this works to see suggested tactics for each channel.
    • Key metrics to track: Review the metrics you selected during setup and the targets in your plan. Your budget appears under Targets assume:.
    • Competitors: If you included competitor research during setup, review each competitor’s name, website, description, and the market gap identified for your app.
  5. Click Talk to the agent to update your marketing plan.
Some recommended channels connect to other Base44 marketing tools:

SEO and GEO

Improve what search engines and AI assistants find.

Google Ads

Reach people searching for what your app offers.

Social content

Create content for platforms that fit your app.
You can continue working with the Marketing Agent at any time by typing @Marketing-agent in the AI chat or clicking Chat with agent on the Marketing page.

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Working on your action plan

Work through suggested tasks based on your marketing strategy. Each task explains why it may help and shows whether it is assigned to you or the Marketing Agent. Depending on the task, you can preview and copy suggested text, send a request to the AI chat, generate social posts, or ask the Marketing Agent to work on it.
Action plan with tasks assigned to you or the Marketing Agent, each with its own action plus Mark done and Dismiss

Action plan with tasks for you and the Marketing Agent

To work on your action plan:
  1. Go to your app’s dashboard.
  2. Click Marketing.
  3. Under Action plan, choose a task and use its available action:
    • Preview and Copy: Review the suggested text, then click Copy. Edit it as needed before sharing it.
    • Send to builder: Open a prefilled request in the AI chat. Review and edit the prompt as needed, then send it.
    • Generate posts: Ask the Marketing Agent to generate social posts. This uses 10 integration credits.
    • Do it: Ask the Marketing Agent to work on the task.
  4. Click Mark done when you complete a task. To remove a task from the active list, click Dismiss.
Want more marketing tasks? Click Generate more to add tasks to your action plan.To review tasks you completed or dismissed, expand Completed and dismissed. Click Reopen to move a task back to your action plan.

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Tracking your marketing performance

Compare your app’s performance with the targets in your plan. Metric data comes from analytics events recorded by your published app, not records stored in your entities. For each metric, you can:
  • Review its current value, target, and progress.
  • Hover over the information icon to see Metric details, including the target and the analytics event that measures it.
  • Check whether tracking needs to be added before the metric can collect data.
Your targets are based on the budget you entered during setup. In Key metrics to track, your budget appears under Targets assume:. If your budget is No paid budget, your targets are based on organic growth. If a selected metric is not collecting data yet, you may see:
  • Not tracked yet: Your app does not record the required event. During setup, click Use these metrics to ask the AI chat to add tracking, then publish your app.
  • Tracking added — waiting for the first event: Your app has not recorded its first event yet. Publish your app to start recording events.
What to expect from your metrics:
  • It can take more than an hour for the first data to appear after publishing.
  • Metrics use a 7-day window by default. Some metrics may use a 30-day window.
  • Your app keeps 60 days of analytics events, so metrics cannot use older events.

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FAQs

Click a question below to learn more.
Yes, approving metrics your app does not track yet or sending an action-plan prompt to the AI chat can change your app. Review the changes before publishing. Recommendations, targets, and competitor research do not otherwise change your app.
Everyone with an Editor role or higher in the workspace can view the app’s marketing plan. Each person has a separate conversation with the Marketing Agent, but changes to the plan are shared.
Your app does not record the analytics event required for that metric. During setup, click Use these metrics to ask the AI chat to add tracking, then review the changes and publish your app.
Yes. Click Talk to the agent on the Marketing plan page. You can also type @Marketing-agent in the AI chat or click Chat with agent on the Marketing page.
Yes. You can start over and provide new setup answers.
Start from scratch deletes the current plan and all answers provided during setup. This affects everyone working on the app and cannot be undone.
To start over:
  1. Go to your app’s dashboard.
  2. Click Marketing.
  3. Click View marketing plan.
  4. Click the More actions icon.
  5. Click Start from scratch.
  6. Click Delete and start over.