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Create a tailored marketing plan to grow your app’s reach based on what your app does and who it is for. Use the Marketing Agent to review recommendations, track performance, and update your plan as your strategy changes.
Before you begin:
  • The Marketing Agent is available for web apps only.
  • You need to be an Editor or higher in the workspace to use the Marketing Agent.

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Setting up a marketing plan

Review your channels and metrics, set your budget, and choose whether to include competitor research. Your progress is saved automatically. Return to the Marketing page and click Resume setup to continue where you left off.
Marketing page showing the Marketing Agent setup card and marketing tools

Marketing Agent setup on the Marketing page

To set up your marketing plan:
  1. Go to your app’s dashboard.
  2. Click Marketing.
  3. Click Set up your marketing agent.
  4. Complete the Marketing Agent chat:
    • Channels: Review the recommended channels and click Yes, these look right.
    • Metrics: Review the recommended metrics and click Use these metrics.
    • Budget: Enter your monthly marketing budget.
    • Competitor research: Click Yes, research them or No thanks.
  5. Click Generate my plan.
Approving metrics can change your app. If your app does not track a selected metric, clicking Use these metrics asks the builder to add the required analytics event. Review the change before publishing your app.

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Reviewing and updating your marketing plan

Review your plan, ask the Marketing Agent to update it, and explore suggested ideas based on your strategy.
Marketing plan page with recommended channels and key metrics

Marketing plan with recommended channels and key metrics

To review and update your marketing plan:
  1. On the Marketing plan page, review:
    • Marketing channels: See channels ranked as Must have, Medium priority, or Nice to have. Click How this works to see suggested tactics for the channel.
    • Key metrics to track: Review the metrics you selected during setup and the targets in your plan.
    • Marketing budget: Review the budget used to set your targets.
    • Strategy: Review the strategy created for your plan.
    • Competitors: If you included competitor research during setup, review each competitor’s name, website, description, and the market gap identified for your app.
  2. Click Talk to the agent to update your marketing plan. You can also click Chat with agent on the Marketing page or type @Marketing-agent in AI chat.
  3. On the Marketing page, explore suggested ideas based on your plan. Each idea includes an impact label and an explanation of why it may help:
    • Click Build it to send the idea to the builder.
    • Click Dismiss to remove the idea.
    • Click Generate more to get more suggestions.
Some recommended channels connect to other Base44 marketing tools:

SEO and GEO

Improve what search engines and AI assistants find.

Google Ads campaigns

Reach people searching for what your app offers.

Social content

Create content for platforms that fit your app.

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Tracking your marketing performance

Compare your app’s performance with the targets in your plan. Metric data comes from analytics events recorded by your published app, not records stored in your entities. For each metric, you can:
  • Review its current value, target, and progress.
  • Click the information icon to open Metric details and see which analytics event measures it.
  • Check whether tracking needs to be added before the metric can collect data.
Your targets are based on the budget you entered during setup. In Key metrics to track, your budget appears under Targets assume:. If your budget is No paid budget, your targets are based on organic growth. If a selected metric is not collecting data yet, you may see:
  • Not tracked yet: Your app does not record the required event. During setup, click Use these metrics to ask the builder to add tracking, then publish your app.
  • Tracking added — waiting for the first event: Your app has not recorded its first event yet. Publish your app to start recording events.
What to expect from your metrics:
  • It can take more than an hour for the first data to appear after publishing.
  • Metrics use a 7-day window by default. Some metrics may use a 30-day window.
  • Your app keeps 60 days of analytics events, so metrics cannot use older events.

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FAQs

Click a question below to learn more.
Only when you approve metrics that your app does not already track. Clicking Use these metrics asks the builder to add the required analytics events. Recommendations, targets, and competitor research do not otherwise change your app.
Everyone with Editor access or higher can view the app’s marketing plan. Each person can have their own conversation with the Marketing Agent, while changes to the plan are shared.
Your app does not record the event required for that metric. During setup, click Use these metrics to ask the builder to add tracking, then publish your app.
Yes. Click Talk to the agent on the Marketing plan page. You can also click Chat with agent on the Marketing page or type @Marketing-agent in AI chat.
Yes. Start from scratch deletes the current plan and setup answers for the app. This affects everyone working on the app and cannot be undone.To start over:
  1. Open the Marketing plan page.
  2. Click the More actions icon.
  3. Click Start from scratch.
  4. Click Delete and start over.