Viewing and customizing your app analytics

App analytics helps you understand how people interact with your Base44 app so you can make informed decisions. You can see how many people visit, which pages they view, where they come from, and how often they complete key actions like sign-ups or button clicks. You can also see payment trends for supported payment providers to understand how your app generates revenue.

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Accessing your analytics

Access your app’s analytics from your dashboard at any time to see how your app is performing. To access analytics for your app:

1. Click Dashboard in your app editor.
2. Click Analytics.

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Traffic overview

The Traffic Overview tab shows how people discover and use your app. It focuses on visits, visitors, and behavior.

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Understanding your traffic metrics

At the top of the Traffic Overview tab, you can see:

• Total visits: All visits in the selected period, including repeat visits from the same visitor.
• Unique visitors: Each visitor counted once in the selected period, even if they visit multiple times.
• Visit duration: The average length of a visit during the selected time range.
• Live visitors: The number of people currently active in your app, updated in real time.

Below the traffic metrics, you see a time-based chart of your visits over the selected period and a set of cards. These cards break your data into different views, such as which pages people visit, where they are located, how they arrived at your app, which operating systems and devices they use, and any custom events or properties you decide to track.

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Customizing your dashboard

You can customize the layout of the Traffic Overview tab so it shows the cards that matter most to you. To customize your traffic dashboard:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Customize icon .
5. Select the checkboxes for the cards you want to show.
6. Drag the Reorder icon to change the order of the cards up or down in the list.
7. Click Save.

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Choosing the date range

Change the date range in Traffic Overview to focus on a specific period. To choose the date range for Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

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Filtering your data

Use filters in Traffic Overview to focus on specific segments, such as a particular page or country. To filter your traffic data:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click Filters and select what you want to see.

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Changing a chart type

Choose how each Traffic Overview card displays its data. To change a card’s chart type in Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More Actions icon at the top right of the relevant card.
5. Select a chart type.

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Sales overview

The Sales Overview tab shows payment metrics for payments processed through Stripe. It focuses on completed payments rather than visits.

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Understanding your sales metrics

At the top of the Sales Overview tab, you can see:

• Total payments: The total processed payment amount in the selected period.
• Transactions: The number of successful payment transactions.
• Customers: The number of unique customers who completed at least one payment.
• Refunds: The total refunded amount in the selected period.

Below the sales metrics, you can see:

• Payments by day of week (avg): A chart that shows your average payments for each day of the week in the selected period.
• Top customers: A list of customers with the highest total payments, including customer name, revenue, and number of transactions.
• Recent transactions: A table of your latest payments, including transaction ID, amount, status, currency, and a link to more details.

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Choosing the date range

Change the date range in Sales Overview to focus on a specific sales period. To choose the date range for Sales Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Click Sales Overview.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

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Tracking custom events

Custom events let you track specific actions people take in your app, such as button clicks, sign-ups, or form submissions. Base44 uses AI to help you define these events and wire them into your app so they appear as cards in the Traffic Overview tab. Each custom event card shows:

• The name of your event, for example “Shop Now” button clicks.
• A total count for the selected time range, such as Total clicks.
• A chart that shows how the event changes over time.

You can filter and change the chart type of a custom event card in the same way as the built-in cards in Traffic Overview.

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Creating a custom event

Describe the event you want to track in the AI chat, or choose from the AI suggested events. To create a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click + Add Event.
5. Click one of the suggested prompts or describe the action you want to track in the AI chat in your own words. For example:
   • “Track clicks on the Sign Up button.”
   • “Track when someone submits the contact form.”
   • “Track how many people view the Pricing page.”
6. Review the event description that appears in your Base44 AI chat on the left and send the prompt to the chat.
7. Publish your app so the new event is live.

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Viewing event details

You must first publish your app to see event details for your custom events. Events in preview are not counted towards the analytics data. To view event details for a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More Actions icon at the top right of the custom event card.
5. Click Event details.
6. Click Export CSV to download the data.

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FAQs

Click a question below to learn more about app analytics in Base44.